Consumer Insights Advisor - JOB ID 677

WestCorp Solutions is searching for a Consumer Insights Advisor to support our Client in Calgary, AB. Are you a market research and insights professional looking to contribute meaningfully in service of an iconic Canadian brand? Do you desire to use your skills to connect with Canadians about what matters most to them? Team members use their market research and analytics skills to impact business results in one of Canada’s largest retailers – they serve hundreds of thousands of customers each day, and their points program is one of Canada’s largest loyalty programs. In this role, you will lead a team of experts who ensure the voice of our clients customers and loyalty members remains at the center of strategic and tactical decisions in service of our client’s brand. The Customer Experience Insights team is responsible for representing customer data and customer voice in a wide range of strategic and tactical decisions. Working with colleagues across Sales & Marketing, they will call on your expertise to support the future of their loyalty program, their convenience retailing, energy and car wash business, email communications, offers, promotions and more. If you’re intrigued by the energy transformation and keeping Canadians moving in a lower carbon future, then this could be the opportunity for you!

Key Accountabilities:
Represent the voice of our client’s retail and wholesale customer, using market research to support Brand Marketing category and business objectives.
Work with market research, segmentation, and analytics, uncovering actionable ‘so what’ insights to guide business strategy and decisions.
Support strategic and tactical projects to further retail and wholesale marketing priorities (e.g., retail campaigns, branding, category support, etc.)
Utilize Qualtrics market research software tools to author, program and execute research studies to meet project objectives; typically, one or more studies per month.
Manage research community health and engagement.
Assist in the development and evaluation of the annual retail campaign calendar, as well as campaign messaging and testing of communications creative.
Participate in product or concept innovation workshops as the research lead.

Minimum Requirements:
Five (5) years of quantitative market research experience preferred, qualitative experience is considered an asset.
Bachelor of Commerce Degree or Master of Business administration is preferred.
This role works extensively in Qualtrics Research XM; previous experience with market research software is considered an asset but the client can provide Qualtrics training for the right applicant if required.
Experience with statistical software packages such as SPSS, R, or similar.
MS Power BI is considered an asset.
Demonstrated experience of market research methodologies and practice, including survey writing, sampling methodology, survey programming, deployment and analysis.
Demonstrated analytical and critical thinking skills. High degree of comfort in working with market research data, including statistical analysis as required.
Client service focus (this department strives for excellence in serving internal clients).
Excellent communication and stakeholder management skills – ability to filter and translate study results into insights for business owners and leaders.
Excellent presentation skills – ability to adapt results into presentations and lead workshops when required.
Excellent time management and project management skills – this position handles a steady volume of analytical projects and timelines can be tight.
Retail marketing, sales, communications, or loyalty experience is considered an asset.

If selected for onboarding, you may be required to undergo a background check and substance test in accordance with job site policies.

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted at this time!

WestCorp Solutions is an equal opportunity employer and encourages applications from all qualified individuals. We are committed to help build a workforce that reflects the diversity of the communities in which we live, and where every team member has the opportunity to reach their full potential.